The Australian Breastfeeding Association is a voluntary organisation established in 1964 (as the Nursing Mothers' Association of Australia) to encourage and support mothers who wish to breastfeed, whilst promoting in the community an awareness of the importance of Human Milk.
At present the Australian Breastfeeding Association has around 17 000 members, almost 1400 trained volunteer breastfeeding counsellors and over 270 groups Australia wide.
Vision
As the normal way to feed and nurture infants, for babies to breastfeed exclusively for 6 months, with continuing breastfeeding for 2 years and beyond.
Mission
As Australia's leading authority on breastfeeding, to:- Educate society and support mothers, using up-to-date research findings and the practical experiences of many women.
- Influence society to acknowledge breastfeeding as normal and important to skilled and loving parenting.
Values
- Mother-to-mother support
- Skilled and loving parenting (in society)
- Excellence and innovation in breastfeeding support
- The wellbeing and diversity of our people
- Cooperation and teamwork
- Honest, open and respectful communication
- Clear and transparent processes.
Objectives:
- Breastfeeding Support
- Provide mothers with practical mother-to-mother support, enabling them to establish a loving relationship with their babies through breastfeeding, and educate the broader community that breastfeeding is normal
- Financial Viability
- Provide for financial security and economic sustainability, by protecting and increasing the real value of our financial assets, investing our assets well and using our financial and people resources economically
- Training, Education and Resources
- Provide high quality and accessible training, education and resources to ensure skilled, knowledgeable and practical breastfeeding support for mothers
- Advocacy, Policy and Research
- Strengthen the advocacy, policy and research work of the Australian Breastfeeding Association and our partners, in order to improve breastfeeding outcomes
- Public Awareness, Profile and Marketing
- Maintain the Australian Breastfeeding Association as an authoritative and high profile organisation and ensure public awareness of the importance of breastfeeding and how to protect, support and promote it
- Governance and Organisational Development
- Develop an effective, representative, well-managed and accountable organisation
Visit the Australian Breastfeeding Association website at www.breastfeeding.asn.au
- Australian Breastfeeding Association
- Street address
- 1818-1822 Malvern Road, East Malvern, VIC 3145 Australia
- Postal address
- PO BOX 4000, Glen Iris VIC 3146 Australia
- Telephone: 03 9885 0855
- Facsimile: 03 9885 0866
- Email: info@breastfeeding.asn.au
- Web: www.breastfeeding.asn.au
- Facsimile: 03 9885 0866
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Copyright Australian Breastfeeding Association, 1818-1822 Malvern Rd, East Malvern VIC 3145, Australia. ABN 64 005 081 523
Created by Jenny Updated: 02/11/09