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The Australian Breastfeeding Association is a voluntary organisation established in 1964 (as the Nursing Mothers' Association of Australia) to encourage and support mothers who wish to breastfeed, whilst promoting in the community an awareness of the importance of Human Milk.
Our Vision
- For breastfeeding and human milk to be the norm for human babies.
- For babies to breastfeed exclusively for six months, with continuing breastfeeding for 2 years and beyond.
Our Mission
As Australia’s leading authority on breastfeeding:
- To educate society and support mothers, using up-to-date research findings and the practical experiences of many women
- To influence society to acknowledge breastfeeding as normal, and important to skilled and loving parenting.
Values
- Excellence and innovation in breastfeeding support
- Co-operation and teamwork
- Honest, open and respectful communication
- Clear and transparent processes
- The well-being and diversity of our people
- Skilled and loving parenting and mother-to-mother support
Objectives
- Provide community access to up-to-date breastfeeding information and practical support
- Have a high public profile and influence our society to acknowledge breastfeeding as the norm
- Effectively and efficiently train, resource and support our people
- Be financially secure
 A package subscription specially designed to suit your organisation.
ABA Health Facility subscription
Link your new parents directly with the Australian Breastfeeding Association
- Australia's mother-to-mother support group - by giving them an
introductory copy of our great bi-monthly magazine 'Essence'. Packages also
include ABA's best-selling and fully updated book 'Breastfeeding....naturally' - FREE (RRP $34.95) - but only for a short time
Package options are:
- 10 copies of 'Essence' , 6 times a year - includes 1 copy of 'Breastfeeding ....naturally' $75 per year
- 20 copies of 'Essence', 6 times a year - includes 1 copy of 'Breastfeeding ....naturally' $130 per year
- 50 copies of 'Essence', 6 times a year - includes 2 copies of 'Breastfeeding.... naturally' $250 per year
Other great membership advantages include:
- discounts off ABA's seminars, workshops and conferences
- 10% discount off your staff's Mothers Direct or Lactation Resource Centre orders (orders sent to your workplace)
Download the ABA Health Facility subscription form here (pdf format). Or contact ABA for a subscription form to be posted to you - email: subscribers@breastfeeding.asn.au.
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Did you know that all Australian Breastfeeding Association counsellors are volunteers and receive no payment for the work they do? Your support
enables us to train breastfeeding counsellors and to provide support and information to parents and the community.
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Visit the Australian Breastfeeding Association website at www.breastfeeding.asn.au
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